Miller Lite – First Mainstream Light Beer
Essentially the first mainstream light beer, Miller Lite began as a product of the smaller Meister Brau brewery, which was later purchased by Miller, who then introduced the light beer concept to the masses in 1973.
Miller Lite’s famous “Great Taste…Less Filling!” ad campaign was ranked by Advertising Age magazine as the eighth best advertising campaign in history.
Throwback Success (via Wikipedia):
In December 2013, as part of a product placement marketing campaign with the film Anchorman 2: The Legend Continues, Miller reintroduced the original Miller Lite packaging on its 16-US-fluid-ounce (470 ml) cans for a limited time. However, the original packaging unexpectedly went over so well for Miller that by September 2014, it decided to switch back to the original packaging full-time, including on bottles and tap handles, mirroring the unexpected success that PepsiCo had in 2009 with its Pepsi Throwback & Mountain Dew Throwback lines in tapping into the retro-themed packaging market.
From the official Miller Lite website:
Life wasn’t the same before we invented light beer. Nights were shorter. Grills were emptier. Then came Miller Lite, and everything changed. To celebrate, we’re putting Miller Lite back in its original look. So raise a can, bottle, or pint and enjoy.